Influential…Affluent…Active…Exceptional Purchasing Power
The 2nd Annual Balboa Yacht Club Wooden Boat Festival on Saturday, June 6, 2015 is an exceptional opportunity to increase your company’s engagement with affluent and influential men and women in Southern California.
Sponsorship at the premier wooden boat festival allows your company to:
- Gain prestige by affiliating your brand with yacht club members, boat owners, a high-end lifestyle, and benefits for youth
- Reinforce loyalty with current consumer relationships
- Create exclusive competitor differentiation, making your company stand out head and shoulders above the competition
- Enhance your positive corporate citizen presence as a good neighbor
- Gain media exposure across print and digital platforms, news, sports, and lifestyle outlets
2014 Attenedees
The free public event attracts affiliated yacht club members from San Diego to Santa Barbara, elected and appointed government officials, electronic and print media, boat owners from throughout California, and residents of Orange, Los Angeles, San Diego, Riverside, San Bernardino and Santa Barbara counties.
The majority of participants are from the 34 cities and 15 unincorporated communities in Orange County:
- Orange County is the nation’s fifth-largest county, with a population over 3 million
- OC is the wealthiest county in Southern California, with a median household income of $74,344 and a total personal income of $158.9 billion
- 38% of Newport Beach residents have a Bachelors Degree; 22% Graduate Degree
- 40% of Newport Beach residents have an average of 2 vehicles per household, 14% have three
- The 1,200 adult 2014 Festival attendees roughly mirrored Newport’s population by age: 25-34 (20%), 45-54 (18%), 55-64 (15%), 35-44 (14%)
- OC is the economic engine leading Southern California’s economic recovery, with accelerating job creation in diverse industries
- OC retailers ring up $34.7 billion a year in sales
The Orange County experience is irresistible to millions of people from across the country and around the world who visit to enjoy the natural beauty, beaches, amusement parks and experience a piece of the California lifestyle and dream.
Sponsorship Opportunities
- Naming Rights: Property, venue and activity naming opportunities
- Advertising inclusion: Logo inclusion on print ads and in-copy print mentions; ad in 2,000 printed official programs and electronic online version
- On-Site Presence: Promotional area for displays, sales, sampling and contests
- Marketing Collateral: Opportunity for logo on festival poster, rack cards, program, tent cards, e-mail and website; mention in press releases to local, regional and national print and Social Media Recognition: Inclusion in Facebook, Twitter and e-mail campaigns
- Website Representation: Logo, mention, link on Sponsor page, or homepage rotating gif
- Private Corporate Party: Yacht America bay cruise Sunday, June 7, 2014
- Venue Sponsorships: Volunteer Recognition, Boat Owners’ Reception, Awards Ceremony,
- Concierge Services, Boat Owner’s Breakfast, Shuttle Bus
